"I will pay £10 into a fund that aims to fill a public advertising space with something thought-provoking but only if 350 other people will do the same."
— Austin Plunkett, ArtNotAds.com
Deadline to sign up by: 1st November 2006
173 people signed up, 177 more were needed
Country: United Kingdom
Place: London (view map)
The first target site will be on the London Underground, although subsequent campaigns will hopefully fund future sites around the country.
I will organise the display of a work of art, poem, extract from a philosophical text, or something else equally thought-provoking, in place of the usual advertising campaigns. The prominence of the positioning of this anti-advert will depend on the amount of cash raised.
The rates of advertising agency that runs the London Underground campaigns can be found here:
My current intention is to go for a "48 sheet cross-track" campaign at a "premier" station for 4 weeks. I will take photographs of the anti-advert once it is in place. These photographs, together with more detail on this project, will be published at http://www.artnotads.com
ArtNotAds.com will be kept up to date with this fund's progress. The site will also be used by donators to determine the content of the anti-ad.
Increasingly, public space is being sold off to the highest bidder. Nobody asked for us to be constantly bombarded with advertising imagery. It's time to take back our public spaces!
Austin Plunkett, the Pledge Creator, joined by: